Over 15 years of experience planning and maintaining digital marketing platforms, channels, and content strategies for higher education and cultural institutions. Experience working with social media, email marketing, paid advertising, and analytics. I enjoy bringing clarity to organizations through my unique combination of technical expertise, project management skills, and strategic thinking.
MA, 2010, Mass Communication/Media Studies
The University of the Arts
BFA, 2001, Photography
Web Marketing Manager
Pennsylvania Academy of the Fine Arts
Jan 2018 – Present
Oversee PAFA’s digital properties and marketing channels to support the organization’s business objectives. Provide support to 10+ organizational Content Managers. Since 2018, I have increased PAFA’s overall website traffic by 2x and site engagement by 3x. Under my purview, PAFA’s aggregate audience on social media channels has increased by 30% and overall impressions grew by 180%.
Oversaw upgrade of PAFA’s website CMS (Drupal) and design refresh in 2019, which included content migration of over 18,000 items (including online permanent collection for the Museum), and making the website fully Section 508 compliant.
Launched Museum Store’s online retail platform, and implemented a new online course registration system for Continuing Education and Museum Education programs.
Developed content style guide microsite for Marketing & Communications.
Destination Maternity Corporation
Apr 2015 – Jan 2018
Design and develop marketing emails for Destination Maternity’s brands, Motherhood Maternity and A Pea in the Pod. During my time at DMAT, I built over 3,000 emails and broke a company record for bringing in 1M in sales with a single message.
UX Project Lead
Wharton Research Data Services at the Wharton School
August 2011 – Mar 2015
Responsibilities included supporting existing products. Assist with digital content as needed. Conduct user research, stakeholder interviews, develop personas, test products for usability, build wireframes and functional prototypes; and assess and build site information architecture. Oversee digital content strategy: develop content guidelines and workflows, create written and visual content (e.g. documents, videos, images), and provide editorial assistance.
Senior Web Developer
2010 – 2011
Oversaw and executed web communications strategy for the College of Liberal Arts. Responsibilities included CMS selection, Wordpress theme development, content strategy, and project management for migrating 30+ affiliated organizations into the CMS. Acted as liaison between university-level communications and computer services workgroups and subordinate organizations. Produced, wrote, and edited features for College’s main website. Manage College social media accounts; prepared monthly website and social media analytics reports for Dean.
2000 – 2006
Over the course of six years, Plain Parade presented approximately 250 live events including music, theatrical, literary, and comedy events.
Received the following awards and recognition: Philadelphia Weekly, #24 in “103 Things We Love About Philadelphia”, March 2003; Philadelphia City Paper Choice Awards, “Best Upstart Show Bookers”, October 2003; Philadelphia City Paper Choice Awards, “Best Dancing Bookers”, October 2003; Philadelphia City Paper Choice Awards, “Most Missed Rock Curators”, October 2006.